Joi Ito's Web: Blog style review. Joi brings up a good point. What is a blog. Is it like a verbal conversation, like email, like writing a document? Personally, I think it is more like email than a "tight" document most of the time. The thing is that blogs like web sites don't dictate a style. I remember in my old job as a marketing guy, we had these debates all the time. What should Microsoft Office sound like? I always wanted a more chatty, more personal style. The debate goes on. And, more information out more quickly rather than more polished.