Marketing and Positioning


A quick troll through the various marketing treatise on the Internet. Kind of interesting to see what is up there when I type "market positioning":
* Target Markets & Segmentation. Dan's powerMpoint slides from business school. Basic definition of terms
* "Hourglass 1998": Interesting methodology from Mark Smith. Nice to have everything reduced to one dimension.
* "DMOZ on Positioning": Worthy of a DMOZ directory entry. Interesting to see what google has here.
* "": There's an entire web site devoted just to branding discussions.

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