Tong Family

Fascinating to see what books are actually selling right now:
* Amazon.com: Top Sellers in Business and Investing. Of the 10 top books, 7 are about getting rich quick, 1 is about leadership (Jim Collins), 2 are about specific industries (baseball and fast food) and 1 is about dealing with life change. Not surprising, investing is far more interesting than business.
* “Amazon on Marketing and Sales books”:http://www.amazon.com/exec/obidos/tg/new-for-you/top-sellers/-/books/2698/ref=pd_ts_b_nav/104-6601881-3282336. 1 is on customer service, 1 is the tipping point (chaos theory), 2 is generalist texts by Phil Kotler, 2 on positioning, 2 on sales, 1 on international, 1 is on consumer behavior. Quite a spread
“NY Times Business Best Sellers”:http://www.nytimes.com/2004/01/11/books/bestseller/200401besthardbusiness.html?ex=1074834000&en=20defa848936c042&ei=5070. (free registration required). We have again quite a mix: 2 self-help books, 4 famous people books, 1 get rich quick, 1 HR, 1 case studies.
# THE PRESENT, by Spencer Johnson. (Doubleday, $19.95.) An inspirational parable about the search for happiness and success at work and in life. (New to list, bulk orders)
# IN AN UNCERTAIN WORLD, by Robert E. Rubin and Jacob Weisberg. (Random House, $35.) A political memoir, combined with economic analysis, by a secretary of the Treasury in the Clinton administration. (New to list)
# MONEYBALL, by Michael Lewis. (Norton, $25.95.) How Billy Beane, the general manager of the Oakland Athletics, produces a successful team despite having one of the smallest payrolls in baseball. (7 last month)
# WHO MOVED MY CHEESE? by Spencer Johnson. (Putnam, $19.95.) A management expert offers techniques for dealing with change in the workplace. (bulk orders, 3 last month)
# THE GREAT UNRAVELING, by Paul Krugman. (Norton, 425.95.) A volume of essays, most from the The New York Times, that are “mainly about economic disapointment, bad leadership and the lies of the powerful.” (4 last month)
# HEGEMONY OR SURVIVAL, by Noam Chomsky. (Metropolitan, $22.) The price for America’s “imperial strategies” for economic and political global dominance over world resources. (new to list)
# THE CREATIVE HABIT, by Twyla Tharp. (Simon & Schuster, $25.) The choreographer provides a practical approach to achievement, including turning ideas into products, notions into deals, through lessons learned in the peforming arts. (new to list)
# GOOD TO GREAT, by Jim Collins. (HarperBusiness, $27.50.) Why some companies thrive and others do not. (2 last month, 2 last month)
# TOTAL MONEY MAKEOVER, by Dave Ramsey. (Thomas Nelson, $24.99. ) How to pay off debts and build a nest egg. (bulk buys, new to list)
# NOW DISCOVER YOUR STRENGTHS, by Marcus Buckingham and Donald O. Clifton. (Free Press, $26.) How to identify and develop your talents and those of your employees. (9 last month, very close to previous)
# EXECUTION, by Larry Bossidy and Ram Charan. (Crown Business, $27.50.) Closing the gap between vision and results in the workplace. (bulk orders, 5 last month)
# FISH, by Stephen C. Lundin, Harry Paul and John Christensen. (Hyperion, $19.95.) A manager’s guide to morale boosting in the workplace. (very close to previous, 10 last month)
# FINANCIAL RECKONING DAY, by Bill Bonner with Addison Wiggin. (Wiley, $27.95) How to protect investments in a deflationary depression economy due to an aging population and a swing back from the recent financial booms. (1 last month)
# THE 11TH ELEMENT, by Robert Scheinfeld. (Wiley, $24.95.) In this manual, the key to wealth and success involves consulting with your “inner CEO.” (new)
# *THE INNOVATOR’S SOLUTION, by Clayton M. Christensen and Michael E. Raynor. (Harvard Business School Press, $29.95.) Strategies that help companies “grow” new businesses. (8 last month, bulk buys)