Clickz on Ad Placements


Hat tip to Bill on this one, a good source of overview information that shows the size of the internet advertising business. "Clickz": which is mainly from Neilson Online (really "Netratings": Some tidbits:

* Web Media (what ever that is?) is largest at 74B impressions per month
* Financial services is the largest segment I understand at 52B impressions per month
* Retail goods and services 35B (which is different than consumer goods at 10B)
* Telecommunications is 26B. I imagine these are cheap long distance
* The other interesting ones were travel at 7.5B which is much smaller than I would have thought
* Public services is 9.6B whatever that is.

Final interesting thing is latest search share. "Netratings": says it is 59% Google. Yahoo is 17% and Microsoft increase share by 72% to their share to 13% since last year in May. Overall search grew 9.5% YOY. Google by 15% so share growth is modest at best.

Finally I thought the top 25 companies buying sponsored links (you know the right hand side of google) was interesting and sort of unexpected too. Here they are along with the top three search terms they bought. Most of the top searches look like people typing into the toolbar a URL. But I would never have guess term 3 for ebay, nextag and others was google:"refrigeration tools"

Top 25 Companies by Top Three Search Terms, May 2008
| Company | Search Terms |
| eBay | ebay trucks refrigeration+tools |
| Interactive Corp | priceline |
| Internet Made Simple | calorie+shifting weight+watchers |
|True | online+dating |
| Yahoo | natru-vent trucks prom+dresses |
| Pickamortgage | no+cost+refinance mortgage+refinancing+
companies refinancing+a+mortgage |
| Wu Yi Source | nutrisystem south+beach+diet |
| | samsung+series+6 "richard+pepperman" |
| Target Corp. | the+sockman+socks nintendo+event global+stone |
|Experian Group Ltd. | endurance+saddle+pads free+credit+report equifax |
|driverTV | santa+fe+ volkswagen+beetle hyundai+santa+fe |
|Fidelity Investments | car+insurance car+insurance+quotes united+health+care |
| | match rich+in+new+york |
|Zencon Technologies LLC | blackplanet blackpeoplemeet |
| | chat chat+rooms |
|NexTag Inc. | refrigeration+tools toter+trucks fayetteville+state+
university |
| BizRate | natru-vent endurance+saddle+pads homes+for+rent |
| Shopzilla Inc | refrigeration+tools cost+of+helicopter abetta+saddles |
| Inc. | sweet+sixteen+party+ideas cinco+de+mayo+music cinco+de+mayo |
|Google | google mail google+homepage |
| | refrigeration+tools citizen+cmp-10 portable+dvd+players+
for+cars |
|Time Warner | trucks mapquest aol |
Money And Markets | g+e+stock korea+free+trade fed+rate |
|FUZZ | independent+labels promoting+music lyrics+for+spanish+
christian+songs |
|Esurance car+insurance car+insurance+quotes free+auto+insurance+quotes |

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