Marketing is Not Mystery Meat

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Marketing Playbook. Well, folks have been saying heck, why don’t you write down all the stuff you’ve learned. Well, thanks to John Zagula, a few hard earned lessons on marketing are now going into print this fall.
Check out the Marketing Playbook if you are interested in figuring out this crazy thing called marketing. No, it doesn’t have to be some sort of Mystery Meat.
We spent nearly 20 years figuring this stuff out. How to have a simple and easy-to-understand system for marketing. One that is battle-proven and time-tested. One that works for a huge company like Microsoft and the garage startup. Anyway, our thoughts are going up on the web and you’ll see it in print this fall.

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