Also on tap, according to Wedge Partners, are likely price cuts. The company sees the lower prices as a competitive alternative to Windows 7 machines. Wedge Partners predicts that Apple will sell 3 million Macs in the holiday season, riding the wave of price cuts and new products.
More affordable Macs have been rumored for some time. In June, cuts of $100 to $300 were enacted on the 13- to 17-inch unibody aluminum notebooks, which have all been classified as MacBook Pros.
For comparison, in the June quarter, Apple sold 2.6 million Macs, a 4 percent year-over-year increase, and the best-ever June quarter. This quarter, Apple is predicted to sell 2.8 million total Macs.