A quick troll through the various marketing treatise on the Internet. Kind of interesting to see what is up there when I type “market positioning”:
* Target Markets & Segmentation. Dan’s powerMpoint slides from business school. Basic definition of terms
* “Hourglass 1998”:http://www.hourglass1998.com/. Interesting methodology from Mark Smith. Nice to have everything reduced to one dimension.
* “DMOZ on Positioning”:http://directory.google.com/Top/Business/Marketing_and_Advertising/Positioning/. Worthy of a DMOZ directory entry. Interesting to see what google has here.
* “Brandchannel.com”:http://www.brandchannel.com/. There’s an entire web site devoted just to branding discussions.
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