Amazon Ego-Surfing

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Joi Ito’s Web: Ego-surfing on Amazon search inside the book. Joi Ito points out that you can now “ego-surf” on Amazon so you can see your name in books. They have indexed 120,000 books.
So, I could resist. Here are searches for “Rich Tong”:http://www.amazon.com/exec/obidos/search-handle-url/index=stripbooks&field-keywords=%22rich%20tong%22&search-type=ss&bq=1/102-7967833-8380932 at Amazon. Actually came up with three hits that I didn’t even realize were memorialized:
# “Business at the speed of thought”:http://www.amazon.com/gp/reader/0446675962/102-7967833-8380932?checkSum=sH5NtLzqRIWII7jGZsnudTXsh%2bFf01OYGlUzKCnyJ0I%3d&avc=1&p=S07L&keywords=%26quot%3bRich%20Tong%26quot%3b. There is a story about the answer tracking application thing we did. Answering 90% of all field questions in 48 hours. A great project.
# “Breaking Windows”:http://www.amazon.com/gp/reader/0743203151/ref=sib_vae_pg_59/102-7967833-8380932?checkSum=UEU41AzMaFHvs%2fXfSClXdGEaCbi%2b5Ua%2fxWz9o3Ool2k%3d&p=S023&keywords=%26quot%3bRich%20Tong%26quot%3b&twc=3#reader-link. Somehow David Banks found a memo I wrote about the low reputation Windows suffered at the time. Honesty I think is always the best policy.
# “World War 3.0”:http://www.amazon.com/gp/reader/0743203151/ref=sib_vae_pg_59/102-7967833-8380932?checkSum=UEU41AzMaFHvs%2fXfSClXdGEaCbi%2b5Ua%2fxWz9o3Ool2k%3d&p=S023&keywords=%26quot%3bRich%20Tong%26quot%3b&twc=3#reader-link. Ken Auletta’s book about folks leaving Microsoft and I even get a mention.
BTW, I also looked up “Steve Hooper”:http://www.amazon.com/exec/obidos/search-handle-url/index%3Dstripbooks%26field-keywords%3D%252522Steve%252520Hooper%252522%26store-name%3Dbooks/102-7967833-8380932. He’s got two good references. “Cameron Myhrvold”:http://www.amazon.com/exec/obidos/search-handle-url/index%3Dstripbooks%26field-keywords%3D%252522Cameron%252520Myhrvold%252522%26store-name%3Dbooks/102-7967833-8380932. He’s got two.
“Brad Silverberg”:http://www.amazon.com/exec/obidos/search-handle-url/ix=stripbooks&rank=%2Brelevancerank&fqp=keywords%01%22Brad%20Silverberg%22&nsp=score%01proj-unit-sales%02bin-fields%01none%02post-process%01docid-ve%02return-fields%01proximity%02store-name%01books&sz=10&pg=2/ref=s_b_np/102-7967833-8380932 gets 23 references!
Unfortunately, other Ignition names are too common to really see if they are in Amazon books.
Since we’re at it, this blog is the #2 blog when you search google for “Tong”:http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=tong. Getting closer to the top although I notice that John Ludwig now has a 6 page rank. ANd he’s the 18th Ludwig in a google search now.

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